Bullet-proof your business vision with The Entrepreneur's Concept Assessment Toolbook.
It's perfect for entrepreneurs and small business owners who want to take what they do best and focus it on success. Follow the proven ten-step process to clarify the unique value of your product or service and minimize your business risk. Bulletproof your vision and get your product or service to market with unshakeable confidence.
"If you're an entrepreneur, you need to have this book. It’s a roadmap to success." -- Dennis Ortiz, Executive Director of the Gateway Coalition.
Remember thinking, "I'm doing everything right but my plans keep missing the mark." Let The Entrepreneur's Concept Assessment Toolbook help you take the anxiety and guesswork out of launching and marketing your new product or service. By following the easy-to-read, chapter-by-chapter outline, starting with the innovative Step Zero Process, you will be guided through tested exercises to actually define what you're doing, why you're doing it, and understand the territory you are about explore.
"Planning is everything when putting forth a business idea. The Entrepreneur's Concept Assessment Toolbook accomplishes this goal in a way that paves the way for success." -- Jim Bahn, Director of Product Marketing, Hitachi Data Systems
You'll learn how to define why you're in business and how to use the power of visualization to actually see your product or service in action. You'll get unique tools that show you how to get clear about the problem your product or service is trying to solve, and how to analyze the marketplace with 360-degree accuracy. Best of all, The Entrepreneur's Concept Assessment Toolbook is written for the practical business person -- you won't need an MBA to put the power of Concept Assessment to work for you.