Grow Your Business with
Sustained Customer Engagement
One Straight Line is a well-known small business marketing authority among successful small business owners. We have developed unique strategies to increase small business annual revenue by more than 50% in most cases. Our strategic communications planning process, copywriting services, and marketing campaigns are designed to grow your business at the rate you need to succeed. Our clients love the work we do for them, and we go out of our way to make sure they're as successful as they want to be.
You'll attract and retain more customers because you've built great relationships with them. That's the One Straight Line connecting the heart of your business to the hearts and minds of the people you serve.
Read what our customers have to say about working with us.
Principals
Michael Knowles is a writer, business strategist, and experienced facilitator. His experience in guiding and coaching executive focus groups is enhanced by his expertise in the use of Dialogue Mapping, the Compendium shared display, and One Straight Line’s Step Zero™ process.
Michael is a master copywriter who specializes in sales letters, special reports, and search-engine-optimized web site copy. Over the past 25 years, Michael has held a variety of leadership and individual contributor positions in product marketing, marketing communications, technical communications, and information technology. He is a Certified Professional Consultant and serves as President of the Association of Professional Communications Consultants. Co-author of The Entrepreneur's Concept Assessment Toolbook, Michael is also a member of Toastmasters International.
David Leland, strategic communications consultant, David Leland, strategic communications consultant, excels in turning complex issues into easy to understand communication points. Master of the lead-generating narrative case study, David is known throughout the industry as Mr. Case Study. He is author of How to Write Case Studies That Sell and has a well-read blog: Writing Killer Case Studies.
Co-author of The Entrepreneur’s Concept Assessment Toolbook, Mr. Leland has a degree in journalism and spent the past 25 years assisting clients in high-tech, non-profit, government and hospitality industries. Current and former clients include Seagate, QLogic, Pebble Beach Co., Hitachi Data Systems and City of Watsonville.
He is a well-known guest on national business talk radio shows, a dynamic speaker and author of countless articles for magazines and newspapers.